Everlast provides high-performance gear, apparel, and training equipment for athletes and fitness enthusiasts. To highlight their mission, Born to Fight, Built to Last showcases the intensity, discipline, and empowerment of kickboxing, capturing the grit, focus, and determination of fighters in the gym, the ring, and in life. Filmed with Kaden Redmond in his private training studio, the project emphasizes every moment of sweat, strength, and resilience.